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3Shape Annual Performance Review 2024 - Navigating Market Shifts with New Leadership

  • Writer: Vagelis Yiaglissis
    Vagelis Yiaglissis
  • Apr 17
  • 4 min read

3Shape Annual Performance Report


1. Executive Summary

3Shape maintained its leadership position in digital dentistry in 2024, despite a slowdown in growth compared to previous years, driven by challenging macroeconomic conditions and intense competition. Total revenue reached DKK 3,317 million, representing a 1% organic increase from 2023. The company delivered strong profitability, with an EBIT margin of 40.8%. Innovation remained central to 3Shape’s strategy, highlighted by major product launches, software upgrades, and the rollout of a diagnostic ecosystem through TRIOS 6. The year also marked a leadership transition, with Jacob Vishof Paulsen appointed as the new CEO, effective April 2025.



2. Key Financial Highlights

  • Revenue: DKK 3,317 million (+1.0% YoY)

  • Gross Profit: DKK 2,288 million (69.0% margin)

  • EBITDA: DKK 1,461 million (44.1% margin, up from 40.9%)

  • EBIT: DKK 1,352 million (40.8% margin, up from 38.5%)

  • Net Profit: DKK 1,077 million (up from DKK 996 million)

  • Cash Flow from Operations: DKK 1,073 million (+8.5% YoY)

  • R&D Spend: DKK 502 million (13.4% of revenue)

  • Equity: DKK 1,904 million

  • Dividends: DKK 753 million paid; DKK 538 million proposed



3Shape Annual Performance 2024
3Shape Annual Performance 2024


3. Business Unit Performance

  • Dental Practice Solutions: Expanded TRIOS scanner line with the affordable TRIOS Core, updated TRIOS 3, and TRIOS Ready Tips (single-use). Strong scan volume growth (+35%) with 26.6 million patient scans in 2024.

  • Dental Lab Solutions: Launch of Dental System 2024 with AI-driven workflows and up to 10x faster case management. New features include AI-generated editable design proposals and cloud-based licensing.

  • Audio Solutions: Continued growth in custom hearing aid and CAD/CAM workflows, led by A-Series Scanners and 3Shape Advance.



4. Regional Performance

In 2024, 3Shape's total revenue reached DKK 3,317 million, showing a modest 1.0% growth compared to the previous year. This performance varied significantly across regions:

  • Europe generated DKK 1,198.7 million in revenue, a decline of 9.1% from DKK 1,319.4 million in 2023, reflecting macroeconomic softness in the region.

  • North America delivered strong results with revenue of DKK 1,153.4 million, up 12.1% from DKK 1,029.0 million in 2023, driven by robust adoption of digital solutions.

  • Rest of World recorded revenue of DKK 964.6 million, growing by 3.0% from DKK 936.2 million in the prior year, signaling steady expansion across emerging markets.

North America emerged as the top-performing region, while Europe experienced a notable contraction. The revenue growth in Rest of World suggests stable demand in Asia-Pacific and other international markets.



5. Market Insights

  • TRIOS Scan Growth: 26.6 million scans in 2024 (+35% YoY), equating to one scan every 0.8 seconds.

  • AI & Cloud Adoption: Significant pivot to software-led value delivery via diagnostics and automation.

  • Global Footprint: Active in over 100 countries, with regional hubs in Denmark, U.S., China, Poland, and Ukraine.



6. Strategic Initiatives & Partnerships

  • TRIOS 6 Ecosystem Launched: New flagship scanner with TRIOS Dx Plus software and DentalHealth app for diagnostic scanning, AI-powered detection (caries, plaque, recession), and patient engagement.

  • 3Shape Dental System 2024 Enhancements: Free AI design proposals (crowns, onlays, inlays), faster workflows, LMS integration, and cloud licensing.

  • TRIOS ioConnect & Straumann Workflow: All-on-X restoration workflows and upcoming Straumann integration.

  • Settlement with Medit Corp: Resolution of U.S. patent dispute on wireless scanning technologies.



7. Focus Areas for 2025

  • Accelerating Revenue Growth: Targeting 5–10% top-line growth, above the 1% achieved in 2024, with stable EBIT margins.

  • Expansion of AI-Driven Diagnostics: Broader adoption and enhancement of TRIOS Dx Plus software, including AI-assisted tools for diagnostics and patient communication.

  • TRIOS 6 Ecosystem Rollout: Full commercial deployment and support for TRIOS 6, including training, integration with DentalHealth app, and diagnostic workflows.

  • Scaling Dental System 2024 Features: Widening access to AI design automation, faster case management, and full LMS integration for labs.

  • Cloud Licensing Transition: Completion of the move from physical dongles to cloud-based software licensing for improved user experience.

  • Leadership Execution: Ensuring strategic continuity and growth under newly appointed CEO Jacob Vishof Paulsen.



8. Opportunities for 2025

  • Digital Diagnostic Leadership: Leveraging TRIOS 6 and Dx Plus to position 3Shape as a pioneer in AI-driven dental diagnostics, expanding beyond traditional scanning into clinical decision support.

  • Patient Engagement: Capitalizing on the DentalHealth app to enhance patient communication, increase treatment acceptance, and support long-term care monitoring.

  • Dental Lab Automation: Increasing lab productivity through faster case management, AI-powered automation, and LMS integration—positioning 3Shape as an essential partner in lab digitization.

  • Cross-Platform Integration: Opportunities to build stronger interoperability across scanners, software, and partner platforms, enhancing customer retention and upsell potential.

  • Sustainability as Differentiator: Strengthening brand equity and ESG positioning through renewable energy use and sustainable product design.



9. Challenges in 2025

  • Macroeconomic Uncertainty: Continued high interest rates and economic pressures may limit capital investments by dental practices and labs, impacting scanner and software sales.

  • Regional Disparities: Recovery in European markets remains uncertain after a 9.1% revenue decline in 2024, posing a risk to balanced global growth.

  • Adoption of New Ecosystem: Ensuring successful onboarding and training for TRIOS 6, Dx Plus, and the DentalHealth app could present execution challenges, especially in less digitally mature markets.

  • Competitive Pressure: Intensifying competition from established and emerging players in intraoral scanning and AI diagnostics (e.g., iTero, Medit, Dentsply Sirona) could impact market share and pricing power.

  • Cloud Transition: Potential technical challenges shifting to cloud.





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